“Harvey is a great asset to New York City’s tourism industry. His work with restaurants and attractions throughout the city has helped to raise the visibility of New York as a tourism destination.”

— Reagan Stulbaum, Director, Tourism NYC & Company — The Convention and Visitors Bureau

“Harvey was a great asset and he used his extensive knowledge in developing and implementing a new program for tour operators to use the Alicart Restaurants as a destination. His ability to match tour programs with budget, cuisine and identifying availability was the key to its success.”

— Neil Suss, Controller,
The Alicart Group, LLC

Tourism Sales and Marketing
 

If you build it they will come is a common misconception. It takes a basic combination of selling techniques, such as personal sales calls, written communications (letter, fax and email) and telemarketing to identify prospects from suspects, as well as advertising in the right media (print and electronic) and exhibiting at trade shows and other industry events and promotions, to drive people to your facility or attraction. In addition, a facility or attraction has to be "tourism ready." This includes, but is not limited to, pricing, logistical arrangements and timing (from hourly to seasonal).

Harvey Paul Davidson has several years of successful experience working as the Tourism Program Manager for the Canadian Consulate General in New York in promoting Canada's tourism attractions, Sales and Marketing Director for the Empire State Building Observatories where he increased group tourism by over 55%, and for the Alicart Restaurant Group (Carmine's, Virgil's BBQ, Gabriela's Restaurante Mexicano and Artie's New York Delicatessen), and other tourist attractions.

He knows the sales and marketing activities necessary to drive tourism and he has contacts with meeting and event planners, tour operators, travel agents and journalists. He can help you in using this network to introduce new and existing facilities and attractions and advise you how to make your product tourism ready. Facilities and services such as hotels, attractions, transportation and restaurants, as well as other suppliers, have to understand the needs of tourists to be able to serve them properly. Often, these requirements vary with tourists from different incoming destinations, as opposed to local demand, and providers of services have to be able to meet these needs if they want to attract tourists to achieve business success.

Mr. Davidson has a Master's degree in Tourism and Travel Management, is a Certified Hospitality Marketing Executive (CHME) and is active in many tourism and travel industry organizations. Also, he has a successful return on investment record with fam trips and site inspections and his published article on this subject is considered required reading by many C&VBs and national tourism authorities for their respective staffs and member organizations.
 

If you represent a facility or service that wants to increase tourism, you should contact Harvey to find out what he can do for you.
 

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